Sohee is currently a Designer working at Google Brand Studio. Previously at COLLINS, AmorePacific. Sohee is originally from Seoul, Korea. She is an experienced graphic designer with a demonstrated history of working in the packaging and marketing industry. She has special passion for experimental branding and typography. She has applied this approach to a range of global and local clients, from Mailchimp, Facebook, Exploratorium and Airtime, among others. Her work has been recognized by numerous awards including TDC(The Type Directors Club), Graphis, The IDA.

The Exploratorium:
Inflatable Summer Campaign

Blowing minds with blow up art.

The Exploratorium partnered with Colossal to curate its exhibition, “Inflatable: Expanding Works of Art”, a series of massive, air-filled sculptures and fantastical beings that surprise museum guests around every corner.

Extending the playful nature of the art into San Francisco’s streets, COLLINS created a design solution, wayfinding and marketing campaign all unified with a set of custom inflatable letterforms as tactile as the experience itself. The letters dynamically blow up to fill whatever space they’re in; from buses to billboards to banners. Each expression is unique, every surface a new canvas - we blanketed the city with bursts of bright blue, inviting viewers into the wondrous world of Inflatable.

Credits: Ben Crick, Matt Luckhurst, Sohee Kim, Kris Wong, Joanna Hobson, Anna Sternoff, Angie Shih, Exploratorium Team
The Exploratorium:
Self, Made

As part of our ongoing partnership with the Exploratorium, we were asked to launch a marketing campaign for Self, Made.

Our approach to the campaign was inspired by the complex confluence of unseen forces that combine to create the self. We are a mash-up of our experiences, emotions, environments, DNA, teachers, music, and more. With that in mind, we developed a series of portraits that show how identity is an evolving collage, not a photograph.

People’s faces tell stories, so we created personas that were vetted by Exploratorium’s team. Each collage is stitched together using the fabric of cultural influences, natural phenomena, and abstraction. Together, it encourages viewers to go beyond the surface level of appearance and explore the depths of personality and predisposition.

Credits: Michael Taylor, Ben Crick, Karin Soukup, Louis Mikolay, Erik Berger Vaage, Yeun Kim, Mackenzie Pringle, Kris Wong, Sohee Kim, Exploratorium Team
Asian Art Museum:
Holiday Card

Airtime is a social media product that’s about whatever the you want it to be about. Created by Sean Parker in 2011, COLLINS helped evolve the strategic positioning, language, visual identity and product experience. The product is expansive — if it’s on the internet, it’s in here — you can stream music and videos with up to 10 people at a time, chat, share music, create rooms with old and new friends about anything you want, throw a party or just chill out. Our challenge was to capture all of this while making a compelling case for a platform that weaves together, content, social-sharing and real-time video all for an audience of fourteen to seventeen year olds being messaged at and connected through hundreds of different platforms.

Don’t be prescriptive. Let people: Do whatever, together. Blending a slacker attitude with a sophisticated product, we open up the infinite possibilities the platform offers with the reality of being a teenager. Our strategy centered on experimenting and the fluid behavior of jumping from one room and persona to another. The visual language draws from zine culture — intentionally lo-fi, layered and hand-made. It is intended to at once be approachable, but also relatable to a generation of teenagers bombarded by sterile feature messaging and platonic images of youth. The brand is designed to connect — not because it’s faster, friendlier and reliable, but because it lets you be you and you can do whatever you want with it.

Get Weird. Get Airtime.

Credits: Matt Luckhurst, Christian Widlic, Sohee Kim, Kris Wong, Anna Sternoff, Angie Shih, Ashley Kasten, Airtime Team