Safer with Google
Credits: Google Brand Studio, Multiple agency partners
With billions of users and a myriad of privacy and security protocols, Google keeps more people safe online than anyone else in the world. The perception, however, doesn’t always match the reality. With a fractured product experience and minimal marketing, our users didn’t feel as safe as they should. So we developed a new brand to signal our company-wide commitment to safety and brought that vision to life across the entire Google ecosystem. Our work was prominently featured at ︎Google I/O, Google Safety Center, Google Safety Center.
Google for Education: CS First
Credits: Google Brand Studio
CS First provides free, easy-to-use computer science enrichment materials that give students in grades 4-8 the building blocks for success and creativity. We created a design language used across all media and a campaign that connects coding and creativity for teachers, kids and parents.
Credits: Sohee Kim, Ken Frederick, Michael Lin & Product Team
Link to the website
Brand Studio developed the Google Health brand to highlight Google’s commitment to improving the lives of as many people as possible. The identity system leverages Google’s established brand elements but introduces a bespoke visual language to emphasize moments of care and connection.