Safer with Google
Credits: Google Brand Studio, Multiple agency partners
With billions of users and a myriad of privacy and security protocols, Google keeps more people safe online than anyone else in the world. The perception, however, doesn’t always match the reality. With a fractured product experience and minimal marketing, our users didn’t feel as safe as they should. So we developed a new brand to signal our company-wide commitment to safety and brought that vision to life across the entire Google ecosystem. Our work was prominently featured at ︎Google I/O, Google Safety Center, Google Safety Center.