The Exploratorium:
Inflatable Summer Campaign

Blowing minds with blow up art.

The Exploratorium partnered with Colossal to curate its exhibition, “Inflatable: Expanding Works of Art”, a series of massive, air-filled sculptures and fantastical beings that surprise museum guests around every corner.

Extending the playful nature of the art into San Francisco’s streets, COLLINS created a design solution, wayfinding and marketing campaign all unified with a set of custom inflatable letterforms as tactile as the experience itself. The letters dynamically blow up to fill whatever space they’re in; from buses to billboards to banners. Each expression is unique, every surface a new canvas - we blanketed the city with bursts of bright blue, inviting viewers into the wondrous world of Inflatable.

Credits: Ben Crick, Matt Luckhurst, Sohee Kim, Kris Wong, Joanna Hobson, Anna Sternoff, Angie Shih, Exploratorium Team