The Exploratorium:
Self, Made
2019




As part of our ongoing partnership with the Exploratorium, we were asked to launch a marketing campaign for Self, Made.

Our approach to the campaign was inspired by the complex confluence of unseen forces that combine to create the self. We are a mash-up of our experiences, emotions, environments, DNA, teachers, music, and more. With that in mind, we developed a series of portraits that show how identity is an evolving collage, not a photograph.

People’s faces tell stories, so we created personas that were vetted by Exploratorium’s team. Each collage is stitched together using the fabric of cultural influences, natural phenomena, and abstraction. Together, it encourages viewers to go beyond the surface level of appearance and explore the depths of personality and predisposition.

Credits: Michael Taylor, Ben Crick, Karin Soukup, Louis Mikolay, Erik Berger Vaage, Yeun Kim, Mackenzie Pringle, Kris Wong, Sohee Kim, Exploratorium Team
Mark