https://sohee.works Sohee Kim Fri, 23 Jan 2026 05:51:08 +0000 https://sohee.works en https://sohee.works/Homepage Wed, 15 May 2024 19:42:55 +0000 Sohee Kim https://sohee.works/Homepage https://sohee.works/Alexa-Experience Fri, 23 Jan 2026 05:51:08 +0000 Sohee Kim https://sohee.works/Alexa-Experience Alexa ExperienceCredits: Amazon Design Group This project is currently in development and not ready to be shared publicly yet. https://sohee.works/Safer-with-Google Tue, 31 Jan 2023 21:03:01 +0000 Sohee Kim https://sohee.works/Safer-with-Google Safer with GoogleCredits: Google Brand Studio, Multiple agency partnersWith billions of users and a myriad of privacy and security protocols, Google keeps more people safe online than anyone else in the world. The perception, however, doesn’t always match the reality. With a fractured product experience and minimal marketing, our users didn’t feel as safe as they should. So we developed a new brand to signal our company-wide commitment to safety and brought that vision to life across the entire Google ecosystem. Our work was prominently featured at ︎Google I/O,Google Safety Center, Google Safety Center. <img width="2096" height="1182" width_o="2096" height_o="1182" data-src="https://freight.cargo.site/t/original/i/1980dccea57c38c7c9318a41eac9f5f63b6b7ab57be9d8ea961d96da5189122f/KeywordBlog_2096x1182_03_Option3-loop.gif" data-mid="166812448" border="0" src="https://freight.cargo.site/w/1000/i/1980dccea57c38c7c9318a41eac9f5f63b6b7ab57be9d8ea961d96da5189122f/KeywordBlog_2096x1182_03_Option3-loop.gif" /> <img width="2500" height="1399" width_o="2500" height_o="1399" data-src="https://freight.cargo.site/t/original/i/6e8c1d0f913ab25732f5f0dfc32878c18a71012a373867b23afe9c7804df4b42/jf.jpg" data-mid="166813977" border="0" src="https://freight.cargo.site/w/1000/i/6e8c1d0f913ab25732f5f0dfc32878c18a71012a373867b23afe9c7804df4b42/jf.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/7b1a5702429fb30581aeb3961aea5ad69685cd913bf073ace647d8576ae75014/sundar2.gif" data-mid="166814010" border="0" src="https://freight.cargo.site/w/800/i/7b1a5702429fb30581aeb3961aea5ad69685cd913bf073ace647d8576ae75014/sundar2.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/f5970124a4e2926517345aef967e24981a23f636b58b5a5086914aa64e25050a/sundar1.gif" data-mid="166814045" border="0" src="https://freight.cargo.site/w/800/i/f5970124a4e2926517345aef967e24981a23f636b58b5a5086914aa64e25050a/sundar1.gif" /> <img width="796" height="446" width_o="796" height_o="446" data-src="https://freight.cargo.site/t/original/i/3c182c60c5c89ee7129b1e2f12baa593d9bca117f41c3a6c845f1cfc534f1c09/Jan-29-2023-22-47-44.gif" data-mid="166814976" border="0" src="https://freight.cargo.site/w/796/i/3c182c60c5c89ee7129b1e2f12baa593d9bca117f41c3a6c845f1cfc534f1c09/Jan-29-2023-22-47-44.gif" /> <img width="2500" height="1848" width_o="2500" height_o="1848" data-src="https://freight.cargo.site/t/original/i/8fc4baa4bb2a639c8e0982a57d1d23fc6299efa92bf002d9b8b13e04f5d52bad/Frame-247.png" data-mid="166814111" border="0" src="https://freight.cargo.site/w/1000/i/8fc4baa4bb2a639c8e0982a57d1d23fc6299efa92bf002d9b8b13e04f5d52bad/Frame-247.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/502485ecb6e32208792905bb782e044bff9da33f0348c66b2aef87b3e588f343/Slide-16_9---1.jpg" data-mid="166815263" border="0" src="https://freight.cargo.site/w/1000/i/502485ecb6e32208792905bb782e044bff9da33f0348c66b2aef87b3e588f343/Slide-16_9---1.jpg" /><img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/086ed31ac7812dd7695087e148ffac5045de634fa6886c2e7c71b2b1d5609a37/safetycenterlanding.jpg" data-mid="166815643" border="0" src="https://freight.cargo.site/w/1000/i/086ed31ac7812dd7695087e148ffac5045de634fa6886c2e7c71b2b1d5609a37/safetycenterlanding.jpg" /><img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/d48ecd2551842364d25d4c04908ca5cda7545f93c6235b3e5fb94c7920498757/safetycenter2-copy.jpg" data-mid="166815749" border="0" src="https://freight.cargo.site/w/1000/i/d48ecd2551842364d25d4c04908ca5cda7545f93c6235b3e5fb94c7920498757/safetycenter2-copy.jpg" /><img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/9f48f345e056d76dce36348b564ab81ddf03122bea8c7bec820223c490951b02/googleaccount.jpg" data-mid="166815760" border="0" src="https://freight.cargo.site/w/1000/i/9f48f345e056d76dce36348b564ab81ddf03122bea8c7bec820223c490951b02/googleaccount.jpg" /> <img width="2500" height="1403" width_o="2500" height_o="1403" data-src="https://freight.cargo.site/t/original/i/bec4ac7e6eaef711c5e2b149c601cc17de3c4ec2ea8878d230c141cc0a21c336/Screen-Shot-2021-11-10-at-10.55.02-PM-1.png" data-mid="166815190" border="0" src="https://freight.cargo.site/w/1000/i/bec4ac7e6eaef711c5e2b149c601cc17de3c4ec2ea8878d230c141cc0a21c336/Screen-Shot-2021-11-10-at-10.55.02-PM-1.png" /> <img width="2186" height="1394" width_o="2186" height_o="1394" data-src="https://freight.cargo.site/t/original/i/57f77ac9866e30d58d689dbb6c0fc4b0fe617db0f3ddadbb85871b812887777f/Screen-Shot-2023-01-29-at-10.48.34-PM.png" data-mid="166816406" border="0" src="https://freight.cargo.site/w/1000/i/57f77ac9866e30d58d689dbb6c0fc4b0fe617db0f3ddadbb85871b812887777f/Screen-Shot-2023-01-29-at-10.48.34-PM.png" /> <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/751e0879a4cf73b7c360f6af2516b5ccd2509dd908eb3f876494385ef7e1a6ca/newspaperspread-1.png" data-mid="166815550" border="0" src="https://freight.cargo.site/w/1000/i/751e0879a4cf73b7c360f6af2516b5ccd2509dd908eb3f876494385ef7e1a6ca/newspaperspread-1.png" /> https://sohee.works/Mailchimp Thu, 27 Sep 2018 05:44:59 +0000 Sohee Kim https://sohee.works/Mailchimp MailchimpFounded in 2001 to help businesses and creators easily send email marketing, Mailchimp is a technology company that has always done things its own way. So they made their logo a chimpanzee named Freddie. They doubled down on their hometown of Atlanta, Georgia. They ran a viral podcast ad that mispronounced their own name. They remained wholly independent. Today, Mailchimp has grown into one of the world’s largest marketing platforms, offering not only their email service, but also powerful and sophisticated marketing tools for businesses of every size. To mark their new era of growth, Mailchimp invited COLLINS to help evolve their brand to reflect and fuel their continued business transformation. In partnership with the in-house Brand Team, we sought to capture and elevate the ineffable Mailchimp spirit, a potent combination of wry humor, modest celebration, and a dash of absurdity. We developed a new brand system that, in each element, works to maintain a precise balance between the sophisticated and the surreal (bucking reductive, over-simplified design trends), to better chart the company’s unique path and expression. The solution seeks to amplify Mailchimp as beacon for its customers, a message to growing brands that growing up doesn’t mean erasing your peculiarities.The evolution retains all the elements that endeared the brand to its first fervent fans while creating space for Mailchimp to grow and speak with greater authority to a wider audience.Credits: Caroline Bagley, Erik Berger Vaage, Ben Crick, Tom Elia, Kirsten Harkonen, Matt Luckhurst, David Nguyen, Angie Shih, Anna Sternoff, Kris Wong, Mailchimp Brand Team, R/GA <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ce978cd0cbfccc925a9cc8df7a4998cb86459c67ddde9e0ed37c3728e930a560/Mailchimp_Case_Study_1-3c9516.gif" data-mid="25006649" border="0" src="https://freight.cargo.site/w/1000/i/ce978cd0cbfccc925a9cc8df7a4998cb86459c67ddde9e0ed37c3728e930a560/Mailchimp_Case_Study_1-3c9516.gif" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/677d99c8969ac312f74f15197f3c967118a7f699cc11c25ef03d9600fb05f28c/Mailchimp-Case-Study-3.gif" data-mid="25006652" border="0" src="https://freight.cargo.site/w/1000/i/677d99c8969ac312f74f15197f3c967118a7f699cc11c25ef03d9600fb05f28c/Mailchimp-Case-Study-3.gif" /><img width="2600" height="1733" width_o="2600" height_o="1733" data-src="https://freight.cargo.site/t/original/i/918973d136f9af3fe41658332e5f4f329edd3b87e989eb1192b780a556c13d96/Mailchimp-Case-Study-10.png" data-mid="25006654" border="0" src="https://freight.cargo.site/w/1000/i/918973d136f9af3fe41658332e5f4f329edd3b87e989eb1192b780a556c13d96/Mailchimp-Case-Study-10.png" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/aeac5f625c604e05b30597bf8360a2851ff4c194ee98f61053449ad94d951404/cat3x2.jpg" data-mid="30016522" border="0" src="https://freight.cargo.site/w/1000/i/aeac5f625c604e05b30597bf8360a2851ff4c194ee98f61053449ad94d951404/cat3x2.jpg" /><img width="3418" height="2278" width_o="3418" height_o="2278" data-src="https://freight.cargo.site/t/original/i/591271fd0a560490537ce28413034cd9b32512d85c6b63cbfb4f15ae433499d5/octofox.jpg" data-mid="28901915" border="0" src="https://freight.cargo.site/w/1000/i/591271fd0a560490537ce28413034cd9b32512d85c6b63cbfb4f15ae433499d5/octofox.jpg" /> <img width="2600" height="1733" width_o="2600" height_o="1733" data-src="https://freight.cargo.site/t/original/i/4e3fc12c123813d349fd7b8cd31456e0bc93fc2e13dc3dc6900f56f72cf0bcfa/Mailchimp-Case-Study-15.png" data-mid="25006694" border="0" src="https://freight.cargo.site/w/1000/i/4e3fc12c123813d349fd7b8cd31456e0bc93fc2e13dc3dc6900f56f72cf0bcfa/Mailchimp-Case-Study-15.png" /> <img width="1350" height="1800" width_o="1350" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7d2702a7740d8d55b6e84a29a5b5fc3573cb8a11bc132aa28f5c2c121a9d9e09/MailchimpAnimation_Mobile_V002.gif" data-mid="25006664" border="0" src="https://freight.cargo.site/w/1000/i/7d2702a7740d8d55b6e84a29a5b5fc3573cb8a11bc132aa28f5c2c121a9d9e09/MailchimpAnimation_Mobile_V002.gif" /><img width="1350" height="1800" width_o="1350" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b5d94da26ec8bb32478351b1ec6985ed5890a1fa1ae28e47ec27b870059d8a8d/MC_Case_Study_V2-06.png" data-mid="25006665" border="0" src="https://freight.cargo.site/w/1000/i/b5d94da26ec8bb32478351b1ec6985ed5890a1fa1ae28e47ec27b870059d8a8d/MC_Case_Study_V2-06.png" /> <img width="2600" height="1733" width_o="2600" height_o="1733" data-src="https://freight.cargo.site/t/original/i/7484b9aff11e096c5720edd16d1a3ba0ab74dfcc3106eae72a70e7588ade4b46/Mailchimp-Case-Study-6.png" data-mid="25006653" border="0" src="https://freight.cargo.site/w/1000/i/7484b9aff11e096c5720edd16d1a3ba0ab74dfcc3106eae72a70e7588ade4b46/Mailchimp-Case-Study-6.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/04d72a6b2c59bca3c6d64f31355887f34fe6f4fa429cc25cc324a0729d37dd67/Mailchimp_Illustration_Motion_1.gif" data-mid="25006721" border="0" src="https://freight.cargo.site/w/1000/i/04d72a6b2c59bca3c6d64f31355887f34fe6f4fa429cc25cc324a0729d37dd67/Mailchimp_Illustration_Motion_1.gif" /> https://sohee.works/The-Exploratorium-Brand-Identity Mon, 24 Jun 2024 22:25:10 +0000 Sohee Kim https://sohee.works/The-Exploratorium-Brand-Identity The Exploratorium: Brand IdentityCredits: Collins, Exploratorium TeamThe Exploratorium is an open portal to the astonishing phenomena that animate our world and shape our actions. We create learning experiences that challenge perception, ignite curiosity, and cultivate the confidence to take brave leaps forward. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d13a1601373f903a408a90cdcd7727ef1663e90d288a9007306462982c4343d8/Collins_Editorial_Explo_15.png" data-mid="213542436" border="0" src="https://freight.cargo.site/w/1000/i/d13a1601373f903a408a90cdcd7727ef1663e90d288a9007306462982c4343d8/Collins_Editorial_Explo_15.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/14e2f2f897736d7fda62b8a3568cff7f565860aaef29c3deb550fe1ca221826c/Explo_Tickets_7.21.20.jpg" data-mid="213542480" border="0" src="https://freight.cargo.site/w/1000/i/14e2f2f897736d7fda62b8a3568cff7f565860aaef29c3deb550fe1ca221826c/Explo_Tickets_7.21.20.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/adc2c3ecbfdb39d9408a5427357d4346559f9469c4edbd5618603c6af7845c57/Explo_Wildpost_7.21.20.jpg" data-mid="213542482" border="0" src="https://freight.cargo.site/w/1000/i/adc2c3ecbfdb39d9408a5427357d4346559f9469c4edbd5618603c6af7845c57/Explo_Wildpost_7.21.20.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2763f491b6d5c492e9071b7f61d07cb9f313cd09e180a55d0c2ed4808c6564b6/Explo_Collateral_7.21.20.jpg" data-mid="213542485" border="0" src="https://freight.cargo.site/w/1000/i/2763f491b6d5c492e9071b7f61d07cb9f313cd09e180a55d0c2ed4808c6564b6/Explo_Collateral_7.21.20.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/383791145e68c10f154cfa3061624600787e28659ffed236a6aa409cd9cba893/Collins_Editorial_Explo_21.jpg" data-mid="213542484" border="0" src="https://freight.cargo.site/w/1000/i/383791145e68c10f154cfa3061624600787e28659ffed236a6aa409cd9cba893/Collins_Editorial_Explo_21.jpg" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ab78991b31f9f45e697b75117f9069fcbb9a618e1175dd524c501bd17a6d5c06/Website_template_1-25_e_7-1.png" data-mid="213542488" border="0" src="https://freight.cargo.site/w/1000/i/ab78991b31f9f45e697b75117f9069fcbb9a618e1175dd524c501bd17a6d5c06/Website_template_1-25_e_7-1.png" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3e95160e21cac3d253e5c7fa991c327f7d4e4d50c26fed322bdffabf16c07e9b/Website_template_1-25_e_5.png" data-mid="213542491" border="0" src="https://freight.cargo.site/w/1000/i/3e95160e21cac3d253e5c7fa991c327f7d4e4d50c26fed322bdffabf16c07e9b/Website_template_1-25_e_5.png" /> https://sohee.works/Google-Health Tue, 31 Jan 2023 21:55:33 +0000 Sohee Kim https://sohee.works/Google-Health Google HealthCredits: Sohee Kim, Ken Frederick, Michael Lin &amp; Product Team Link to the website Brand Studio developed the Google Health brand to highlight Google’s commitment to improving the lives of as many people as possible. The identity system leverages Google’s established brand elements but introduces a bespoke visual language to emphasize moments of care and connection. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/256f6d244f0e3db09c13090f73c7ea6604dd84d410f60c740b29885e9d07ceb7/06.png" data-mid="166818530" border="0" src="https://freight.cargo.site/w/1000/i/256f6d244f0e3db09c13090f73c7ea6604dd84d410f60c740b29885e9d07ceb7/06.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/92821235ae50f48338015fd9e90cb04d131e102f313e30f82e4ce6bf5cee8f1a/Artboard-39-100.jpg" data-mid="166820228" border="0" src="https://freight.cargo.site/w/1000/i/92821235ae50f48338015fd9e90cb04d131e102f313e30f82e4ce6bf5cee8f1a/Artboard-39-100.jpg" /> <img width="3356" height="1882" width_o="3356" height_o="1882" data-src="https://freight.cargo.site/t/original/i/ab9be885c68f42706b2ee3693d55ade02c0c4cd00fbc76d03a664baa15286f0d/Screen-Shot-2023-01-31-at-2.29.54-PM.png" data-mid="166822531" border="0" src="https://freight.cargo.site/w/1000/i/ab9be885c68f42706b2ee3693d55ade02c0c4cd00fbc76d03a664baa15286f0d/Screen-Shot-2023-01-31-at-2.29.54-PM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/63e1fed9e7b5fa3d2c71c7fcdd7ab99f0a58a537d5eb339f2d5d631ae2a9944b/Artboard-39-copy-3-100.jpg" data-mid="166823126" border="0" src="https://freight.cargo.site/w/1000/i/63e1fed9e7b5fa3d2c71c7fcdd7ab99f0a58a537d5eb339f2d5d631ae2a9944b/Artboard-39-copy-3-100.jpg" /><img width="4000" height="2251" width_o="4000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/8b6f18b4286abd68e4d7629bf3cded3d7b7e33e3355ffee0f78ec6a45f977cd6/05_designelements_0730-36.jpg" data-mid="166822869" border="0" src="https://freight.cargo.site/w/1000/i/8b6f18b4286abd68e4d7629bf3cded3d7b7e33e3355ffee0f78ec6a45f977cd6/05_designelements_0730-36.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/35f4cf86764085ba2dab27e98b87a6b97a60300646fd1762e4c1c8c45cad3c01/Artboard-39-copy-4-100.jpg" data-mid="166824502" border="0" src="https://freight.cargo.site/w/1000/i/35f4cf86764085ba2dab27e98b87a6b97a60300646fd1762e4c1c8c45cad3c01/Artboard-39-copy-4-100.jpg" /> https://sohee.works/Code-with-Google Thu, 23 Feb 2023 00:20:10 +0000 Sohee Kim https://sohee.works/Code-with-Google Google for Education: CS First Credits: Google Brand StudioCS First provides free, easy-to-use computer science enrichment materials that give students in grades 4-8 the building blocks for success and creativity. We created a design language used across all media and a campaign that connects coding and creativity for teachers, kids and parents. <img width="1300" height="700" width_o="1300" height_o="700" data-src="https://freight.cargo.site/t/original/i/d5adfbb10e6386c2fdc1063ab815f7dacbc1556d6ec7b8625f22e1ee570370a2/49d5464a-14c0-441e-9c61-83bf6c0d1340.gif" data-mid="211000591" border="0" src="https://freight.cargo.site/w/1000/i/d5adfbb10e6386c2fdc1063ab815f7dacbc1556d6ec7b8625f22e1ee570370a2/49d5464a-14c0-441e-9c61-83bf6c0d1340.gif" /> <img width="1680" height="1164" width_o="1680" height_o="1164" data-src="https://freight.cargo.site/t/original/i/9f39ade20bff7f8f64d7e33e7e1d38f5212a3ec631e26b5cd9fa9d36f5ff0c5f/unnamed.png" data-mid="169383234" border="0" src="https://freight.cargo.site/w/1000/i/9f39ade20bff7f8f64d7e33e7e1d38f5212a3ec631e26b5cd9fa9d36f5ff0c5f/unnamed.png" /><img width="2132" height="980" width_o="2132" height_o="980" data-src="https://freight.cargo.site/t/original/i/c375e530957c44f0fb280ec993a0aadc55f16eb867a3c6fa1d3d85649b1cd53e/9e8f67d8-62ec-43bf-b836-642f7a80c46f.png" data-mid="211000606" border="0" src="https://freight.cargo.site/w/1000/i/c375e530957c44f0fb280ec993a0aadc55f16eb867a3c6fa1d3d85649b1cd53e/9e8f67d8-62ec-43bf-b836-642f7a80c46f.png" /> <img width="1499" height="843" width_o="1499" height_o="843" data-src="https://freight.cargo.site/t/original/i/beb96e4d6b09680a99c056db05b74d0c963437614bea4ab587298165ae107059/Frame-115Cs_first.png" data-mid="218410020" border="0" src="https://freight.cargo.site/w/1000/i/beb96e4d6b09680a99c056db05b74d0c963437614bea4ab587298165ae107059/Frame-115Cs_first.png" /> <img width="1499" height="843" width_o="1499" height_o="843" data-src="https://freight.cargo.site/t/original/i/d42959071163e789487a82d555610d0dbaca3810fc348d15d8b3bb830f3e7100/Frame-99Cs_first.png" data-mid="218410024" border="0" src="https://freight.cargo.site/w/1000/i/d42959071163e789487a82d555610d0dbaca3810fc348d15d8b3bb830f3e7100/Frame-99Cs_first.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/565bc5e7c1ed83e3275c0ec7aa85e747248ea996baf577ed97506573d1cf1c79/f029bead-36fb-4186-855e-222495a38c20.jpg" data-mid="211000608" border="0" src="https://freight.cargo.site/w/1000/i/565bc5e7c1ed83e3275c0ec7aa85e747248ea996baf577ed97506573d1cf1c79/f029bead-36fb-4186-855e-222495a38c20.jpg" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/2bd28bdc6840d8bb5fb3284475a0b899463f9acaecb22eb9edfada8a1fb83023/unnamed-5.png" data-mid="169383259" border="0" src="https://freight.cargo.site/w/1000/i/2bd28bdc6840d8bb5fb3284475a0b899463f9acaecb22eb9edfada8a1fb83023/unnamed-5.png" /> <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/c0b58f93d2af41d18553fe94cd420f259a881570a9cbc321a9f2c807f5c23a75/unnamed-4.png" data-mid="169383273" border="0" src="https://freight.cargo.site/w/1000/i/c0b58f93d2af41d18553fe94cd420f259a881570a9cbc321a9f2c807f5c23a75/unnamed-4.png" /> <img width="1680" height="945" width_o="1680" height_o="945" data-src="https://freight.cargo.site/t/original/i/aca9094d3cf931ed4553fde639ae6c563caba452a62089a6744efa956a8a1001/unnamed-3.png" data-mid="169383388" border="0" src="https://freight.cargo.site/w/1000/i/aca9094d3cf931ed4553fde639ae6c563caba452a62089a6744efa956a8a1001/unnamed-3.png" /><img width="1680" height="945" width_o="1680" height_o="945" data-src="https://freight.cargo.site/t/original/i/9e293175806d0826b35673b6bcd4041d25154baec5eabb0dceb7dae7bc504fde/unnamed-2.png" data-mid="169383390" border="0" src="https://freight.cargo.site/w/1000/i/9e293175806d0826b35673b6bcd4041d25154baec5eabb0dceb7dae7bc504fde/unnamed-2.png" /> <img width="768" height="1152" width_o="768" height_o="1152" data-src="https://freight.cargo.site/t/original/i/fe798ba1aac913e40c9f8f013378a7ccf0485fdd72cee17a9fc8920cc110fa32/unnamed-5.jpg" data-mid="169383473" border="0" src="https://freight.cargo.site/w/768/i/fe798ba1aac913e40c9f8f013378a7ccf0485fdd72cee17a9fc8920cc110fa32/unnamed-5.jpg" /> <img width="768" height="1151" width_o="768" height_o="1151" data-src="https://freight.cargo.site/t/original/i/9c05852f2679659d417794c8ad63e657a164b5a04b63d6d37d6747bf9225a7a3/unnamed-9.jpg" data-mid="169383509" border="0" src="https://freight.cargo.site/w/768/i/9c05852f2679659d417794c8ad63e657a164b5a04b63d6d37d6747bf9225a7a3/unnamed-9.jpg" /> <img width="768" height="1152" width_o="768" height_o="1152" data-src="https://freight.cargo.site/t/original/i/881b83450afb0f268a0573f59bcda1217f38ff0b9ec0a779346396d5624b7fcf/unnamed-6.jpg" data-mid="169383474" border="0" src="https://freight.cargo.site/w/768/i/881b83450afb0f268a0573f59bcda1217f38ff0b9ec0a779346396d5624b7fcf/unnamed-6.jpg" /> <img width="768" height="1152" width_o="768" height_o="1152" data-src="https://freight.cargo.site/t/original/i/207b2b3bf9fdd90e1039abe2bdef883dc90383940cf14eeda858f44210144d3c/unnamed-3.jpg" data-mid="169383501" border="0" src="https://freight.cargo.site/w/768/i/207b2b3bf9fdd90e1039abe2bdef883dc90383940cf14eeda858f44210144d3c/unnamed-3.jpg" /> https://sohee.works/The-Exploratorium-Inflatable-Summer-Campaign Thu, 13 Sep 2018 04:29:41 +0000 Sohee Kim https://sohee.works/The-Exploratorium-Inflatable-Summer-Campaign The Exploratorium: Inflatable Summer CampaignCredits: Ben Crick, Matt Luckhurst, Sohee Kim, Kris Wong, Joanna Hobson, Anna Sternoff, Angie Shih, Exploratorium TeamBlowing minds with blow up art.The Exploratorium partnered with Colossal to curate its exhibition, “Inflatable: Expanding Works of Art”, a series of massive, air-filled sculptures and fantastical beings that surprise museum guests around every corner. Extending the playful nature of the art into San Francisco’s streets, COLLINS created a design solution, wayfinding and marketing campaign all unified with a set of custom inflatable letterforms as tactile as the experience itself. The letters dynamically blow up to fill whatever space they’re in; from buses to billboards to banners. Each expression is unique, every surface a new canvas - we blanketed the city with bursts of bright blue, inviting viewers into the wondrous world of Inflatable. <img width="4568" height="3045" width_o="4568" height_o="3045" data-src="https://freight.cargo.site/t/original/i/9cc094ada63c22a81682a7a01dfeef09b4f40edc3a26f3e4498602ed417ee566/Inflatable_TimeOut.jpg" data-mid="24103933" border="0" src="https://freight.cargo.site/w/1000/i/9cc094ada63c22a81682a7a01dfeef09b4f40edc3a26f3e4498602ed417ee566/Inflatable_TimeOut.jpg" /><img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a071f21490a3ea3a7dcdb91f374208cf470eaec340039516c40ed5f675962762/busgif06.gif" data-mid="24104018" border="0" src="https://freight.cargo.site/w/1000/i/a071f21490a3ea3a7dcdb91f374208cf470eaec340039516c40ed5f675962762/busgif06.gif" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d37455316bec799d3297b5504ce76c1457f63518d5deb279777798b72254a0f6/BUS-EDIT.jpg" data-mid="24104019" border="0" src="https://freight.cargo.site/w/1000/i/d37455316bec799d3297b5504ce76c1457f63518d5deb279777798b72254a0f6/BUS-EDIT.jpg" /><img width="3000" height="1998" width_o="3000" height_o="1998" data-src="https://freight.cargo.site/t/original/i/82445c60749a20bc62257d4556ab033663e84fa401cc785a2e8976af6905f77f/outside_window_02-1-of-1.jpg" data-mid="24104020" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/82445c60749a20bc62257d4556ab033663e84fa401cc785a2e8976af6905f77f/outside_window_02-1-of-1.jpg" /><img width="3000" height="1999" width_o="3000" height_o="1999" data-src="https://freight.cargo.site/t/original/i/742bde8f55036d6172c70702028759ef109ec72878416e227c36923e46550664/COLLINS_Inflatable_Exploratorium-5-of-6.jpg" data-mid="24104021" border="0" src="https://freight.cargo.site/w/1000/i/742bde8f55036d6172c70702028759ef109ec72878416e227c36923e46550664/COLLINS_Inflatable_Exploratorium-5-of-6.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bb9f4d73f248ec112190dee23c82e4e42478ae5b8feb048a7e3b1126f5f164a7/exploratorium_Frontview_edit-1-of-1.jpg" data-mid="24104025" border="0" src="https://freight.cargo.site/w/1000/i/bb9f4d73f248ec112190dee23c82e4e42478ae5b8feb048a7e3b1126f5f164a7/exploratorium_Frontview_edit-1-of-1.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8f856e9bea648d28e614923a06b179534802c426f60089710ba50f312bf356c7/Inflatable_Museum_Insideposter_yellow.jpg" data-mid="24104026" border="0" src="https://freight.cargo.site/w/1000/i/8f856e9bea648d28e614923a06b179534802c426f60089710ba50f312bf356c7/Inflatable_Museum_Insideposter_yellow.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/446995198e24eca2c0768f8317c08cafc7ad8fb4c8b7db0086d262904e6d0646/Inflatable_bauncy.jpg" data-mid="24104028" border="0" src="https://freight.cargo.site/w/1000/i/446995198e24eca2c0768f8317c08cafc7ad8fb4c8b7db0086d262904e6d0646/Inflatable_bauncy.jpg" /><img width="4177" height="2785" width_o="4177" height_o="2785" data-src="https://freight.cargo.site/t/original/i/c98a86f6f32ea626f8e98dea6a4d3ef2f5f3c9eb8e8d6e914b9692b0c98d99f5/Inflatable_Spadea.jpg" data-mid="24104029" border="0" src="https://freight.cargo.site/w/1000/i/c98a86f6f32ea626f8e98dea6a4d3ef2f5f3c9eb8e8d6e914b9692b0c98d99f5/Inflatable_Spadea.jpg" /> <img width="1920" height="1279" width_o="1920" height_o="1279" data-src="https://freight.cargo.site/t/original/i/5d72ae08df65f348cef6a4600803b866798668fb34078b7238a34b870b203540/d6e04a86513745.5d9c0ae3d6086.jpg" data-mid="87001512" border="0" src="https://freight.cargo.site/w/1000/i/5d72ae08df65f348cef6a4600803b866798668fb34078b7238a34b870b203540/d6e04a86513745.5d9c0ae3d6086.jpg" /> https://sohee.works/IBM-Research-2023-Annual-Letter Tue, 21 Jan 2025 05:24:36 +0000 Sohee Kim https://sohee.works/IBM-Research-2023-Annual-Letter IBM Research Annual letter 2023&nbsp; &lt;— Link to the website<img width="1080" height="607" width_o="1080" height_o="607" data-src="https://freight.cargo.site/t/original/i/edb5becdedbf15bcbc5068328397db8f2fc714956801715150ada5d4836bbf0e/IBM_Researchblog_000.gif" data-mid="225349943" border="0" src="https://freight.cargo.site/w/1000/i/edb5becdedbf15bcbc5068328397db8f2fc714956801715150ada5d4836bbf0e/IBM_Researchblog_000.gif" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e996e5dd60d1b413ddaefe2eb417b92ff8800a22bdfbe8e5f09e47e9bdfb2c6a/Slide-16_9---1.png" data-mid="225170226" border="0" src="https://freight.cargo.site/w/1000/i/e996e5dd60d1b413ddaefe2eb417b92ff8800a22bdfbe8e5f09e47e9bdfb2c6a/Slide-16_9---1.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f424cec993c656332e6af18017b18fe333a93a96cada4a16ecb70a9c5b5495ec/Slide-16_9---2.png" data-mid="225170224" border="0" src="https://freight.cargo.site/w/1000/i/f424cec993c656332e6af18017b18fe333a93a96cada4a16ecb70a9c5b5495ec/Slide-16_9---2.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/917b0afc407027b202c177b95b355b36629e12ae7969ce8a9c5d115ef3a4f4a7/Slide-16_9---3.png" data-mid="225170228" border="0" src="https://freight.cargo.site/w/1000/i/917b0afc407027b202c177b95b355b36629e12ae7969ce8a9c5d115ef3a4f4a7/Slide-16_9---3.png" /> <img width="1442" height="684" width_o="1442" height_o="684" data-src="https://freight.cargo.site/t/original/i/f005545a570c3c5773d459d479844659659ff87b2a4c904728eb106466ea3eae/Jul-02-2024-16-27-08.gif" data-mid="225170227" border="0" src="https://freight.cargo.site/w/1000/i/f005545a570c3c5773d459d479844659659ff87b2a4c904728eb106466ea3eae/Jul-02-2024-16-27-08.gif" /> https://sohee.works/BeeAI-Agent-Builder-1 Tue, 04 Jun 2024 19:08:25 +0000 Sohee Kim https://sohee.works/BeeAI-Agent-Builder-1 Bee AI Agent Builder &lt;— Link to the Website